What jackets should men wear in winter: hot topics and practical guides across the internet
With the arrival of winter, men's clothing has become a hot topic. This article combines the hot content on the Internet in the past 10 days to sort out the fashion trends, practical recommendations and matching tips for men's winter coats to help you easily cope with the cold weather.
1. Popular trends in men’s outerwear in winter 2023

According to social media and e-commerce platform data, the following outerwear types have the highest search volume recently:
| Jacket type | heat index | Representative brand/style |
|---|---|---|
| down jacket | ★★★★★ | Canada Goose, North Face, Bosideng |
| wool coat | ★★★★☆ | Max Mara, ZARA, Uniqlo |
| Parka | ★★★☆☆ | The North Face, Columbia |
| motorcycle jacket | ★★★☆☆ | Schott, AllSaints |
2. Recommended jacket matching according to the scene
Different occasions require different jacket choices. The following are the matching solutions that are hotly discussed on the Internet:
| scene | Recommended jacket | Matching suggestions |
|---|---|---|
| daily commute | Wool coat/down jacket | Wear a turtleneck sweater + suit pants |
| outdoor activities | Parka/Jacket | Paired with thermal underwear + sports pants |
| casual date | Motorcycle Jacket/Sheppard Jacket | Inner sweatshirt+jeans |
3. Winter coat brands and price ranges that are hotly discussed on the Internet
The following are the brands and price references that have been discussed recently:
| brand | price range | Popular items |
|---|---|---|
| Canada Goose | 5,000-15,000 yuan | Expedition down jacket |
| Uniqlo | 399-1299 yuan | Light down jacket, wool blend coat |
| Bosideng | 800-3000 yuan | Extreme cold series down jacket |
4. Tips for buying winter coats
Based on discussions across the Internet, the following purchasing suggestions are summarized:
1.Warmth first: In the northern region, it is recommended to choose a down jacket with a down content of more than 200g. In the south, you can consider a light down or wool coat.
2.Color selection: Black, dark gray, and camel are the mainstream colors in winter. Recently, searches for military green and milk tea colors have increased significantly.
3.functional design: Keywords such as removable inner liner, windproof and waterproof fabrics are very popular.
4.Value for money recommendation: The student party can pay attention to domestic brands (such as Semir, Heilan House), and those with mid-to-high-end needs can consider Moncler, Arc'teryx, etc.
5. Conclusion
Winter men's jackets should not only meet the needs of warmth, but also take into account style expression. Based on the trend data, scene matching and brand references provided in this article, I believe you can easily find a winter jacket that suits you. Remember to choose flexibly according to the actual climate and budget, and wear your own winter fashion sense!
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