What toys are the most popular in 2017?
2017 is a year of vigorous development for the toy industry, with various innovative toys and classic IP derivatives emerging in endlessly. This article will take stock of the hottest toys in 2017 and show their popularity trends through structured data.
1. Ranking of popular toys in 2017
| Ranking | Toy name | Type | heat index | main audience |
|---|---|---|---|---|
| 1 | fidget spinner | Decompression toys | 98 | All ages |
| 2 | LEGO Boost | Programming robots | 95 | 7-12 years old |
| 3 | Hatchimals | Interactive Tamagotchi | 93 | 3-8 years old |
| 4 | The Paw Paw Team has made great contributions to the surrounding areas | Animation derivatives | 90 | 3-6 years old |
| 5 | rainbow braider | DIY | 88 | 6-14 years old |
2. Analysis of characteristics of popular toys
1.fidget spinner: This seemingly simple toy took the world by storm in 2017, becoming a popular item in offices and schools. Its success lies in meeting the needs of modern people to combat anxiety and stress.
2.LEGO Boost: Combining traditional building blocks with modern programming technology, it allows children to learn basic programming concepts while playing, reflecting the popularization of STEM education concepts.
3.Hatchimals: This "hatching" electronic pet has successfully captured children's curiosity, and its interactivity and mystery have become marketing highlights.
3. Toy market trends in 2017
| trend category | Specific performance | Representative products |
|---|---|---|
| Technology integration | AR/VR technology application | LEGO Hidden Side Series |
| educational attributes | Educational and entertaining | Osmo programming toys |
| nostalgia trend | Classic IP revival | Transformers new series |
| social media driven | Internet celebrity toys explode | fidget spinner |
4. Regional market differences
There are obvious differences in popular toys in different regions:
• The North American market prefers technological and educational toys
• The Asian market prefers cute and collectible toys
• The European market focuses on toys with environmental protection and sustainable development concepts
5. Analysis of consumer purchasing behavior
Toy consumption in 2017 showed the following characteristics:
1.Increased proportion of online purchases: About 65% of toys are sold through e-commerce platforms
2.Short video marketing impact: Toy demonstration videos on Douyin and other platforms directly affect sales
3.Enhanced gift attributes: Holiday toy sales account for 40% of the whole year
6. Toy Industry Outlook in 2018
Based on the market performance in 2017, it is expected that the toy industry will show the following development direction in 2018:
• AI technology is more deeply integrated into toy design
• The usage rate of environmentally friendly materials will increase by 30%
• Cross-age toy design becomes a new trend
• Increased international influence of Chinese local toy brands
The toy market in 2017 fully demonstrated the perfect combination of innovation and tradition, technology and childishness. From decompression toys to educational robots, from nostalgic IPs to Internet celebrity hits, this year’s toy craze not only meets children’s play needs, but also reflects the psychological demands of the adult world. Looking to the future, the toy industry will continue to develop in the direction of intelligence, education and socialization.
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