What can you sell to make money during the Chinese New Year?
As the Spring Festival approaches, the New Year’s market is experiencing a sales peak. Whether it is online e-commerce or offline markets, the demand for popular products has surged. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze which products are the most profitable during the Chinese New Year and provide structured data reference.
1. Analysis of Popular New Year Product Categories
According to data from major e-commerce platforms and social media, the sales and search volume of the following products increased significantly during the Chinese New Year:
| Product Category | Popular items | profit margin | Sales channel recommendations |
|---|---|---|---|
| food gift box | Nut gift box, candy gift box, pastry gift box | 30%-50% | E-commerce platform, community group buying |
| Decorative supplies | Spring couplets, lanterns, window grilles, zodiac ornaments | 40%-60% | Offline markets, short videos to bring goods |
| Clothing accessories | Red underwear, zodiac themed clothing, scarves and gloves | 50%-70% | Live e-commerce, micro-commerce |
| Digital small appliances | Air fryer, health pot, smart speaker | 20%-40% | JD.com, Tmall, Pinduoduo |
| handicrafts | Paper cutting, Chinese knots, DIY red envelopes | 60%-80% | Cultural and Creative Market, Little Red Book Promotion |
2. Recommendation of high-profit products
According to market research, the following products are suitable for small entrepreneurs due to their strong demand and high profits:
| Product name | Purchase cost (reference) | Selling price (reference) | profit margin |
|---|---|---|---|
| Zodiac themed dolls | 15-30 yuan/piece | 50-80 yuan/piece | 100%-150% |
| Customized Spring Festival Couplets Set | 5-10 yuan/set | 20-30 yuan/set | 150%-200% |
| Imported snack gift box | 50-80 yuan/box | 120-200 yuan/box | 80%-120% |
| Portable hand warmer | 20-40 yuan/piece | 60-100 yuan/piece | 100%-150% |
3. Sales strategy suggestions
1.Combining online and offline: Use Moments, Douyin and other platforms to promote the event, and participate in offline New Year goods fairs at the same time.
2.Bundle sales: For example, the "Spring Festival couplets + window grilles + red envelope" combination set can increase the unit price per customer.
3.Limited time promotion: During the Spring Festival, consumers have a strong willingness to make impulsive purchases, and can set up “full discount” or “gift” activities.
4.Customized services: Provide personalized engraving or packaging to attract young consumers.
4. Risk warning
1. Avoid hoarding too many easily expired goods (such as food).
2. Pay attention to the logistics timeliness. Express delivery may be delayed before the Spring Festival.
3. Some products (such as fireworks) are subject to local regulations.
Through the above analysis, I hope you can seize the Spring Festival business opportunities, choose products that suit you, and achieve profitability!
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