How much does a steak cost? ——Analysis of popular catering consumption trends in 2023
Recently, catering consumption has become a hot topic on social platforms, especially steak, a classic Western food category. Price fluctuations and differences in experience have triggered widespread discussions. This article combines popular data from the entire Internet in the past 10 days to analyze the current market status of steak consumption for you.
1. Comparison of per capita consumption of steak in mainstream cities across the country
| city | Affordable Restaurant | Mid-range restaurant | High end restaurant |
|---|---|---|---|
| Beijing | 68-98 yuan | 150-220 yuan | 350-800 yuan |
| Shanghai | 75-110 yuan | 180-260 yuan | 400-1200 yuan |
| Guangzhou | 58-85 yuan | 120-190 yuan | 300-600 yuan |
| Chengdu | 55-80 yuan | 100-170 yuan | 250-500 yuan |
| Wuhan | 50-75 yuan | 90-150 yuan | 200-450 yuan |
2. Price Guide for Popular Steak Types
| Steak parts | Common weight | average unit price | Popular practices |
|---|---|---|---|
| filet | 200g | 128-298 yuan | Red wine sauce/black pepper |
| Sirloin | 250g | 98-228 yuan | Rock grill/charcoal grill |
| rib eye | 300g | 158-358 yuan | Butter fried/fruit wood grilled |
| T-bone | 400g | 188-428 yuan | Double flavor sauce |
| tomahawk | 800g | 328-888 yuan | Shared package |
3. Recent consumer focus
1.Cost-effectiveness battle: The topic "50 Yuan Steak Shop Per Capita" on the social platform has been read more than 200 million times, and consumers' discussions on the identification of "synthetic meat" and "original cut meat" remain high.
2.Internet celebrity’s new way to eat: Innovative dishes such as waterfall cheese steak and spicy hot pot-flavored steak have received more than 50 million views on the short video platform. The price of related packages is generally in the range of 98-158 yuan.
3.Buffets are back: The search volume of the "all-you-can-eat steak" package (price 198-398 yuan) launched by high-end hotels increased by 75% month-on-month, becoming a new choice for family dinners.
4. Three major trends in steak consumption in 2023
1.Gradual consumption is obvious: Fast-food steak meals (30-60 yuan) and ceremonial high-end steaks (300 yuan+) have grown simultaneously, while the mid-range market has shrunk.
2.Transparency of raw materials: 78% of the respondents said they would give priority to restaurants marked with "pasture traceability" and "maturation days", even if the price is 20-30% higher.
3.Diversified scenes: The sales of takeaway steak sets (average price 45-80 yuan) increased by 40% year-on-year, and ready-to-cook pre-made steaks (39-129 yuan per portion) became a new growth point for the e-commerce platform.
5. Factors influencing consumer decision-making
| factors | Attention ratio | price sensitive range |
|---|---|---|
| Meat quality grade | 42% | Willing to pay 30-50% more |
| dining environment | 28% | Willing to pay 15-25% more |
| value-added services | 18% | Willing to pay 10-20% more |
| brand premium | 12% | Willing to pay 5-15% more |
Summary:At present, domestic steak consumption shows the characteristics of "hot at both ends and cold in the middle". From value-for-money lunches of 50 yuan to omakase steak dishes with an average price of 1,000 yuan per person, there is a stable customer base. Consumers are advised toDining sceneandbudget rangeOnly by choosing a suitable consumption method and paying attention to the restaurant's disclosure of meat sources and aging processes can you get the best cost-effective experience.
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