Why is there no Haidilao in Yixing? Explore the behind-the-scenes of urban dining patterns
Recently, discussions about "Why there is no Haidilao in Yixing" have quietly arisen on social media. As an economically developed county-level city, Yixing’s catering consumption capacity cannot be underestimated, but why has hot pot chain giants like Haidilao not yet entered the market? This article will explain the reasons behind this phenomenon for you through structured data analysis.
1. Hot topics and data related to Yixing catering in the past 10 days
| Topic Category | heat index | amount of discussion | Associated cities |
|---|---|---|---|
| Urban chain restaurant layout | 85 | 12,500 | Many cities across the country |
| Haidilao expansion strategy | 79 | 9,800 | Mainly first and second tier cities |
| Development of local specialty catering | 92 | 15,200 | Yixing and other county-level cities |
2. Analysis of the current situation of Yixing catering market
Through research on the Yixing catering market, we found the following characteristics:
| indicator | data | Compare cities |
|---|---|---|
| permanent population | About 1.08 million | Higher than many cities that already have Haidilao |
| per capita disposable income | 52,380 yuan | Reaching the level of second-tier cities |
| Existing hotpot brands | 38 | Mainly local brands |
| Number of commercial complexes | 7 | Comply with Haidilao site selection standards |
3. Analysis of Haidilao store location strategy
Based on the official site selection standards announced by Haidilao and combined with the actual situation in Yixing, we draw the following comparison:
| Site selection elements | Haidilao requirements | Current situation of Yixing |
|---|---|---|
| urban population size | 1 million+ | Meet the standard |
| business maturity | The passenger flow of the complex is 5,000+/day | Partially achieved |
| consumption level | Per capita consumption is 80-120 yuan | Meet the standard |
| Competition within the same city | avoid over concentration | Hot pot restaurants are densely packed but there are no faucets |
4. Why is there no Haidilao in Yixing?
1.Brand strategic positioning factors: Haidilao currently still focuses on first- and second-tier cities and provincial capital cities, taking a cautious approach to the county-level market.
2.Strong local catering culture: Yixing’s local catering has distinctive characteristics and has formed mature consumption habits. Foreign brands require a longer adaptation period.
3.Operating cost considerations: Although the consumption power of the county-level market is not weak, the cost-effectiveness of employee recruitment, logistics and distribution still needs to be verified.
4.
5. Yixing consumers’ expectations and suggestions
Through a sample survey, we collected Yixing citizens’ opinions on Haidilao’s settlement:
| attitude | Proportion | Main point |
|---|---|---|
| Very much looking forward to it | 42% | Want to experience brand services |
| It doesn't matter | 35% | Existing options are sufficient |
| not interested | 23% | Prefer local taste |
6. Future Outlook
With the development of county economy and consumption upgrading trend, it is expected that chain catering brands such as Haidilao will accelerate their penetration into high-quality county-level markets in the next 2-3 years. With its economic strength and consumption vitality, Yixing is likely to become one of the first county-level cities to welcome Haidilao.
For Yixing consumers who are looking forward to Haidilao, it is recommended to continue to pay attention to Haidilao's official expansion trends. At the same time, they can also express their demands through social media so that the brand can understand the market demand more intuitively.
For local catering practitioners, this is both a challenge and an opportunity. They should be prepared in advance to improve service quality and optimize consumer experience to seize the opportunity in the competition.
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