Why is it called "Mulleto"? ——Analysis of popular topics on the entire network in the past 10 days
Recently, the term "Muller-drag" has suddenly become the focus of hot discussion on social platforms. Behind this phenomenon is both the accidentality of cultural communication and the current communication laws of online topics. This article will combine the hot data of the entire network for nearly 10 days to analyze the origin of this name and sort out the dissemination paths of related topics.
1. What is "Mulleto"?
"Muller-drag" was originally a parody of German football player Thomas Müller's iconic celebration move by a user of a short video platform. Netizens combined this action with the mopping scene to create an exaggerated form of body performance, which was then quickly derived into a popular meme.
| Keywords | Search volume peak | Main communication platform |
|---|---|---|
| Mullerto | 52,000 per day | TikTok, B Station, Weibo |
| Thomas Mueller | 38,000/day | Hupu, the emperor of the ball |
| Dance on the floor | 17,000/day | Kuaishou, Xiaohongshu |
2. Hot spot propagation timeline
The outbreak of this topic shows typical "platform transition" characteristics:
| date | event | Interaction volume |
|---|---|---|
| June 5 | TikTok user @Football Melody King's First Video | Like 123,000 |
| June 7 | Adapted version of UP, the main production of the ghost animal on B station | 890,000 views |
| June 9 | Weibo topic #Mulleto Challenge# is on the hot search | 240 million views |
3. The fission spread of cultural symbols
The popularity of this phenomenon includes three core elements:
1.The reproducibility of the action: Combining football celebration actions and housework scenes, forming a strong contrast
2.Meme adaptability: Perfectly fit the "challenge" communication mechanism of short video platforms
3.Breakthrough in circles: Diverging from sports enthusiasts to pan-entertainment audiences, triggering a secondary creative craze
| Second creation type | Percentage | Typical cases |
|---|---|---|
| Dance adaptation | 42% | College dormitory collective version |
| Mixed film and television | 28% | Dubbed version of "Storm" character |
| Product implantation | 15% | Mop brand marketing video |
4. The propagation logic behind the phenomenon
Through data analysis, it was found that this type of hot spot often has the following characteristics:
•Low threshold participation: No professional equipment is required, you can complete the shooting of your mobile phone
•Strong social attributes: Suitable for @快空空空空, driving chain communication
•Multi-circle adaptation: Sports, dance, funny and other fields can be interpreted
At present, the topic has entered a period of dissemination, but it has left behind typical cases of "memo culture" dissemination. It is worth noting that the Chinese social media account of former star Thomas Mueller also released a response video on June 10 to achieve cross-cultural interaction, and a single video received more than 2 million likes.
This communication path, which is spontaneously created by users, boosted by platform algorithms, and ultimately feeds back to the native cultural circle, is becoming a new paradigm for content fission in the new media era. Similar "phenomenons" may continue to emerge in the future, but whether they can achieve multi-circle penetration like "Muller Tou" still depends on the openness and ductility of the content itself.
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